Privacy Policy

Last updated: December 3, 2025

Filterly ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our HVAC filter reminder service.

1. Information We Collect

Information You Provide

When you create an account or use our service, we may collect:

• Account Information: Name, email address, phone number (optional), and password
• Filter Information: Filter types, sizes, locations, and replacement schedules
• HVAC System Details: System types (ducted, mini-split, etc.) and related configuration
• Communication Preferences: How you prefer to receive reminders (email, SMS)
• Payment Information: If you subscribe to a paid plan, we collect billing information through our secure payment processor

Information Collected Automatically

When you use our service, we automatically collect:

• Usage Data: How you interact with our service, including pages visited and features used
• Device Information: Browser type, operating system, and device identifiers
• Log Data: IP address, access times, and referring URLs

2. How We Use Your Information

We use the information we collect to:

• Provide Our Service: Send filter change reminders, manage your account, and deliver the core Filterly experience
• Personalize Reminders: Use our algorithm to optimize reminder timing based on your usage patterns and feedback
• Communicate With You: Send service updates, respond to inquiries, and provide customer support
• Improve Our Service: Analyze usage patterns to enhance features and user experience
• Ensure Security: Detect and prevent fraud, abuse, and security threats
• Comply With Law: Meet legal obligations and respond to lawful requests

3. Data Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party companies that help us operate our service (e.g., email delivery, SMS providers, payment processors)
• HVAC Partners: If you signed up through an HVAC company using Plenum, that company may have access to your filter data to provide better service
• Legal Requirements: When required by law, court order, or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets

4. Data Storage and Security

We implement industry-standard security measures to protect your data, including:

• Encryption in transit (TLS/SSL) and at rest
• Secure authentication with magic links (passwordless option)
• Regular security audits and monitoring
• Access controls limiting who can view your data

Your data is stored on secure servers in the United States. We retain your information for as long as your account is active or as needed to provide our services.

5. Your Rights and Choices

You have the right to:

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your account and associated data
• Opt-Out: Unsubscribe from marketing communications at any time
• Data Portability: Request your data in a portable format

To exercise these rights, contact us at [email protected] or through your account settings.

6. Cookies and Tracking

We use essential cookies to maintain your session and remember your preferences. We may also use analytics cookies to understand how our service is used.

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our service.

7. Children's Privacy

Filterly is not intended for children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of our service after changes constitutes acceptance of the updated policy.

9. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

• Email: [email protected]
• Mail: Filterly, Inc., Denver, CO

This privacy policy is provided for informational purposes. For questions about how your HVAC company uses Filterly data, please contact them directly.